McAfee Secure Trust Seals and Split Testing

As an online business owner, one thing you should really concentrate on is improving your conversion rate. I have posted about trust seals before and how much having them helps online businesses boost sales. When customers see trust seals such as McAfee Secure on your website, they know that their information is safe and your site is trustworthy.

Another great way to improve conversion rates for your website is by split testing. Split testing is a wonderful way to boost sales,because it helps you to determine the best spots on your website to put things,including trust seals. You may not realize that a simple thing like changing the color of a link, or putting it on the opposite side of the page, can actually increase the number of people that will click on it. It really is quite amazing,but true. People have short attention spans, and if they can’t find what they are looking for right when they want it, they will just move on to another site. Split testing will show you how effective your site is and will help you to be able to get the highest conversion rate possible.

A/B split testing is the most common form of split testing. With A/B split testing you take two versions of your website and compare their effectiveness against each other. Many companies have even used A/B split testing to see how well trust seals are going to work on their website. One site has trust seals, and the other does not. The testing has shown that many companies are reporting increases in their conversion rates by double.

So, if you are looking to improve your conversion rate,think about trust seals from companies such as McAfee Secure. And don’t forget to try split testing as well. Not only will you know how to better arrange your site so that customers will want to visit, but you will seethe results of how trust seals can help. Good luck!